THE PRODUCT

AAIMC

Bringing fans and riders closer to the championship through a continuously evolving digital experience.

Mobile App Digital Platform Video & Engagement
AAIMC mobile app for the Alpe Adria International Motorcycle Championship
THE CHALLENGE

Bringing the racing community closer to the championship.

AAIMC relied on its website and social media channels to communicate with riders and fans. As the championship grew, these channels alone were no longer enough to bring information, updates and the racing experience together in one accessible place.

The challenge was to create a direct connection with the community — giving fans and riders a dedicated digital space to follow the championship, stay informed and engage throughout the racing season.

THE SOLUTION

One ecosystem.
Two interfaces.

A connected digital experience for the racing community and the people managing the championship.

Cyberneid developed a digital ecosystem designed to bring the AAIMC championship closer to its community while providing a dedicated administrative environment.

The mobile app gives fans and riders access to championship information and content. Alongside it, the administrative dashboard supports the management of the platform, bringing the user-facing experience and its operational side into one digital product.

AAIMC digital ecosystem showing the mobile app and administrative dashboard
01

Mobile app

A dedicated digital destination for fans and riders to follow the championship, access information and discover racing content.

02

Administrative dashboard

A dedicated environment supporting the management of the digital platform and its content.

THE APP

Everything around the championship, in one place.

The AAIMC app brings together the information and content that fans and riders need to follow the championship throughout the season — from the latest news and race calendar to rankings, rider profiles and video content.

AAIMC mobile app home screen
AAIMC championship calendar in the mobile app
Video content available in the AAIMC mobile app
01

Follow the championship

News, race calendar and rankings give fans and riders a clear point of reference throughout the season.

02

Discover the people behind the race

Rider profiles and championship information make it easier to explore the people and events shaping AAIMC.

03

Stay connected to the action

Integrated video content and notifications help the community stay connected to the championship.

THE EVOLUTION

An experience that evolves with the championship.

The AAIMC app has grown release after release. A complete redesign reshaped its interface, navigation and overall experience, while subsequent improvements introduced a stronger visual dimension and more entertainment-driven content.

01 / REDESIGN

A new way to navigate the championship.

The second release introduced a complete redesign of the app, rethinking the user interface, navigation and overall experience to make the platform more coherent and accessible.

02 / ENGAGEMENT

Beyond information. Closer to the action.

The latest release strengthened the app’s entertainment dimension, integrating video and giving visual content a more prominent role in the championship experience.

Video content in the latest AAIMC app release

THE OUTCOME

A digital experience that grows with its community.

AAIMC now has a dedicated digital channel that brings championship information, rider content and video together in one experience.

Developed and refined over successive releases, the app continues to evolve alongside the needs of the championship and its community — creating a more direct connection between AAIMC, its riders and its fans.

HAVE A PROJECT IN MIND?

Let’s build something meaningful together.

Looking to create or evolve a digital product? Let’s talk about your next project.

Get in touch
Alessia Pauciullo

ABOUT THE AUTHOR

Alessia Pauciullo

Product Designer @ Cyberneid

Working across digital product strategy, UX and UI design to create digital experiences that connect people, services and businesses.