Crowd analytics
Revolutionize the way you gather insights with advanced indoor and outdoor crowd analytics. Our cutting-edge technology empowers businesses to optimize operations, elevate user experiences, and gain a strategic edge—all from a unique vantage point.
Human Detection System
We collect, analyze, and interpret data on human movement to provide game-changing insights.
From crowd density to future trend predictions, our Human Detection System delivers precise analytics using three advanced tracking methods, helping businesses plan smarter and respond effectively
Bluetooth and Wi-Fi technology
Detects the presence of mobile devices equipped with active Bluetooth and Wi-Fi Connectivity offering additional layers of data and ensuring a comprehensive overview of the crowd’s technological interactions.
Body and Facial recognition
Elevating security and precision, this method identifies individuals through advanced body and facial recognition. It provides valuable demographic insights, including age, gender, and ethnicity (Caucasian, Asian, African, etc).
It’s important to note that all facial scans are anonymized and promptly deleted after analysis, ensuring strict adherence to privacy regulations, notably GDPR.
Our detection devices are strategically placed to ensure full coverage and accurate data collection, all while safeguarding individual privacy and adhering to strict compliance standards.
Deep learning technology
At the core of our system is Deep Learning, driving precise data processing with cutting-edge techniques.
- Facial & Body Recognition with CNN
We use Convolutional Neural Networks (CNN) for detailed facial and body recognition, ensuring accurate identification and a deeper understanding of crowd dynamics. - Future Predictions with RNN & LSTM
Our system leverages Recurrent Neural Networks (RNN) and Long Short-Term Memory (LSTM) models to predict crowd movements over time, offering proactive insights into behavior patterns.
By integrating these advanced technologies, we provide not just data, but actionable, forward-looking insights.
Our commitment to using state-of-the-art technologies like Deep Learning, CNN, RNN, and LSTM reflects our dedication to providing not just data but actionable insights.
TYPE OF DATA
Crowd Density
It is the number of subjects within a unit area, expressed as the number of subjects per square meter. Density is important in determining the maximum capacity of a room or building. The analysis of which areas are more densely populated than others is essential for the design of buildings and visit or evacuation routes.
Evaluation of merchandising effectiveness
Measure the effectiveness of the product layout, adapting it based on customer preferences highlighted by the heatmaps.
Customer journey tracking
Follow customer journeys to design efficient traffic flows, improving store navigability.
Personalize the customer experience
Adapt product displays and promotions based on customer behaviors, creating a more engaging experience.
Optimization of display spaces
Reduce underutilized areas, improving the overall efficiency of the store and increasing the perception of variety for customers.
TYPE OF DATA
Crowd Flow
It indicates the speed with which objects in a crowd move in a given space. Crowd flow analytics not only provides a clear view of crowd movements but also results in substantial improvements in operational efficiency, safety and overall visitor experience.
Layout optimization
Identifies preferred visitor routes, enabling the design of an optimized layout to maximize space efficiency and improve navigability.
Traffic flow management
Analyze the flow of people in real time to prevent congestion, reduce wait times and improve the overall visitor experience.
Operational planning
Predict peak attendance and allocate resources efficiently to address variations in crowd density in different areas.
Improved safety
Quickly identifies and manages areas of overcrowding, helping to improve safety and respond promptly to emergencies.
Offer personalization
Includes movement patterns to position products, promotions or strategic information, maximizing the impact on purchasing decisions.
Event planning
Use crowd flow data to plan events, special offers or promotions, maximizing effectiveness and audience interest.
TYPE OF DATA
Crowd Counting
It is a technique used to count or estimate the number of people in a crowd. The use of crowd counting extends well beyond the mere quantification of people present, representing a versatile resource for improving efficiency, safety and understanding of public behavior in various contexts.
Overcrowding prevention
Identifies and prevents overcrowding situations, reducing the risk of accidents and helping to maintain safety standards and social distancing.
Attendance trend analysis
Provides historical attendance data, allowing organizations to identify trends and patterns in visitor behavior over time.
Capacity management
Helps manage the capacity of public venues such as stadiums, theme parks and conference halls, ensuring compliance with regulations and improving the overall visitor experience.
Feedback for improvements
Used as a performance indicator, it provides key feedback to implement operational improvements and optimize the structure of the space.
Discover how Crowd Data can transform your spaces and maximize the success of your activities
Manage all your data from the dashboard
Our Crowd Analytics service is equipped with an intuitive and highly professional dashboard designed to maximize the potential of smart data. It provides in-depth analyses, graphical representations, and statistical insights, giving your company the tools needed to study crowd flows and develop new data-driven strategies to implement within your areas of interest.
Optimize your spaces with smart data
- Space efficiency: sesign more functional layouts by analyzing crowd flow, enhancing user experience, and minimizing waste.
- Event management: monitor crowd density in real time to ensure safety and comfort, preventing overcrowding.
- Data-Driven decisions: use accurate visitor counts (Crowd Counter) to measure event success and optimize resource planning.
- Personalized experiences: tailor your spaces and services based on crowd behavior, delivering more engaging and targeted experiences.