Napoli Basketball
Building a new digital experience for Napoli Basketball fans.
More than
a game.
Napoli Basketball wanted to create a stronger digital relationship with its fans, extending the experience beyond the court and into their everyday lives.
The goal was to transform the team app into a digital space where fans could follow, participate and feel more connected to the club.
What if the app could become part of the fan experience?
Instead of being just another place to check scores and news, the app was conceived as an extension of the relationship between the club and its fans.
One app.
More ways to engage.
The experience brings together content, team information and interactive features in one digital space designed around the fan.
Fan engagement
New ways for fans to interact with the team beyond the traditional matchday experience.
Gamification
Interactive mechanics designed to encourage participation and reward fan activity.
Mobile experience
A mobile-first experience built around quick, accessible interactions.
Digital ecosystem
A connected touchpoint between the club, its content and its community.
From idea
to evolution.
Cyberneid brings together product thinking, design and technology to build digital products that can evolve with the people who use them.
Product
Defining the product direction, experience and features around the needs of Napoli Basketball and its fans.
UX / UI
Designing an accessible mobile experience with a visual language connected to the team.
Development
Turning the designed experience into a reliable mobile product and implementing its features.
Launch
Bringing the product to users and supporting its introduction into the club’s digital ecosystem.
Evolution
The product doesn’t stop at launch. We evolve the app as the team’s needs, fans’ expectations and digital experience change over time.
Built to evolve, not just to launch.
A new digital
home for fans.
The app has become more than a place to follow the team. It is an evolving digital experience that gives fans new ways to connect, participate and stay close to Napoli Basketball.
A product that grows with the team, the fans and the experience around them.
Let’s work together
Let’s build something together.
Have an idea, a challenge or a digital product in mind? Let’s turn it into something real.
Get in touch“What I find most interesting about this project is that it didn’t end with the launch. The product kept evolving with the team, the fans and the needs that emerged along the way.”
For me, that’s what makes a digital product successful: not simply getting it live, but continuing to find reasons to make it better.
Alessia Pauciullo
Product Designer · Cyberneid